Vì hợp là nhất
& Xin lỗi Bộ Tứ
Vieclam24h believe that they can make a kaboom by merging 4 of their largest recruit platforms into one.
I made them believe it more, twice.
IMC Campaign
Role: Concepting, Copywriting
Vì Hợp Là Nhất
Why people switch job? To find the new one that will suit them better than the current. The merging of job-hunting sites will give you the power to find the most suitable job in a blink on an eye.
Vietnamese vocabulary supported me on this campaign line:
BỐN BÊN HỢP NHẤT, CHO BẠN VIỆC LÀM HỢP NHẤT (“Hợp nhất” can be translated to “unite” or “best suit”. So the line is kinda “Unite best sites, for the best suit”).
Xin Lỗi Bộ Tứ
4 sites now becoming 1. Vietnamese culture has a lot to do with the number 4. Four scared animals - tứ linh, fours beauties - tứ đại mỹ nhân, four legends - tứ bất tử, and the list goes on.
To prove that this merging event is big, on the launching day, we apologize all the other “four” for stealing their spotlight.
The KOL switch from Đen Vâu to Mai Ngô in the final Music Video, but the Sorry thing stayed the same.