Maxilite 30th
Anniversary
“Write something really soft to touch those hard men” - said my CD
IMC Campaign
Role: Concepting, Copywriting
In 2024, the paint brand Maxilite celebrates 30 years of presence in the Vietnamese market.
On this occasion, they want to connect with the contractor group more. Grateful for the journey. Recognize effort. Turn contractors into main characters in the assets.
