Vietcombank 60 Symphony TVC
First a TVC brief, then a script, then 2 flight to Hanoi, then Vivaldi, then Dvorak, finished with a full symphony orchestra.
Role: Concepting, Copywriting
For their 60th anniversary, Vietcombank needs to spread their the concept of community.
A symphony orchestra can metaphor it well. With the main narative line of the orchestra, the bank’s history and milestones were being featured with mockumentary treatment in between.
At first, I was insprised by the tempo of Vivaldi’s Winter, which create enough tension for the pace. However, after much consideration, we ended up with Dvorak’s From the New World, which added a lot of epic to the final work.
In this project, I had the opportunity to work with Director Le Thanh Son, Conductor Le Ha My and the Ho Chi Minh City Theater Symphony Orchestra to produce TVC.
