Tiger Balm ‘25
A holistic journey with the world's number one pain relief brand.
IMC Campaign
Role: Copywriting
The Brief
After its launch in the Vietnamese market, Tiger Balm lacked a major campaign to introduce the product and a consistent communication message.
I was the lead copywriter for this project, receiving guidance from ECD and CD. I was in charge of the campaign tagline, products’s lines and TVC script.
The Creative
When we try to train for a new goal, or work toward a new career milestone, pain will appear.
Pain is a sign that you are trying to get better.
Pain shouldn't be the thing that stops you on that journey.
Campaign Tagline
Tiger Balm
Đi về phía trước, không chậm bước vì đau
Move ahead, no step left for pain
Product Line for Plaster, focused on sporty users (As seen on Key Visual)
Ấm dịu vượt cơn đau
Bền bỉ không ngừng bước
Gentle through pain, steady in pace.
TVC