Kay! Kay! KBank!
I learnt some Thai. Neung, soeng, saam, see, kay let’s go.
IMC Campaign, Promotion Campaign
Role: Concepting, Copywriting
ธนาคารกสิกรไทย
The client was KBank, or I would prefer their Thai name: Kasikorn Bank.
2023 was the first year that KBank decide to invest on a thematic campaign to promote about the bank, they needed a strong, stand-out message.
On banking, people hate hearing rejection. Look into the brand, I found the name itself suggests acceptance of all customer requests.
Transaction? Kay! Loaning? Kay! Saving? Kay!
This concept of “Kay! Kay! KBank” also being adapted to the bank’s 2nd anniversary campaign and their financial show in the same year.
Since we have a weird enough campaign line, the Bumper Series need to follow the same spirit. I chose not-so-mainstream metaphor to introduce the USPs of KBank Products.
Saving: When prices go up like crazy, the saver is the sane one. Set in an asylum.
Mobile Bank: Going to a traditional market confidently without a penny of cash.
Card that taps: Life is race. Whoever has a tap card is the winner.