Skip the hot air balloon!
Dear people with glasses. If you know, you know.
IMC Campaign
Role: Concepting, Copywriting
Summer is the peak season for advertising refractive surgery. In 2023, Mắt Sài Gòn chose to go with travel platform to talk about the benefits of eye surgery. So it started with this statement of 14-35 mil Vietnamese people travel to this site annually:
And the campaign end up with these:
The plan was also set for the Stunt of releasing a real hot air balloon into the sky of Saigon. But budget-wised… Maybe next life.