Maxilite Golden Roller
The first ever contest for painters in Vietnam.
Social Engagement Campaign
Role: Concepting, Copywriting
The Brief
Maxilite is a paint brand under the Akzo Nobel Group. The brand needed to connect with its main social media audience, which are contractors, paint dealers, and painters.
40 millions
The Creative
Every profession has its own professional competition.
Hairdressers have the Golden Scissors.
Filmmakers have the Golden Palm.
Chefs have the Golden Spoon.
What about painters?
Why isn’t there a competition to honor their professional skills—the people who make homes beautiful?
The idea is to create the first competition in Vietnam created especially for painters:
Maxilite Golden Roller - Maxilite Rulo Vàng.
130 millions
Impressions
Views
1 millions
Interactions
600
Participants
A platform
Owned by Maxilite